Both MAC and Alex have been on the inside of the premium cigar industry and have seen both sides of the coin. In this episode some of the myths and legends that move the industry are traced down to their roots as well as contrasted with what actually matters for premium cigars.
Both MAC and Alex have been on the inside of the premium cigar industry and have seen both sides of the coin. In this episode some of the myths and legends that move the industry are traced down to their roots as well as contrasted with what actually matters for premium cigars.
00:00
this is a good one you know why because
00:02
both perez and i that's alex and mac
00:05
respectively we've been on the inside of
00:07
the industry and now we're sort of
00:09
outside we're sort of in the middle
00:11
really we're between the consumer and
00:13
the factories and we've seen both sides
00:16
of the coin
00:17
and
00:18
i think we have pretty interesting takes
00:21
on
00:22
how the industry moves and how it works
00:24
versus how it's presented from the
00:25
inside so that's what this podcast
00:28
episode is all about stay tuned
00:31
oh dude
00:34
i am so
00:36
excited about right now um
00:42
look at this guy my maker's face i saw
00:44
those that was super perfect
00:46
look at this that looks super drippy
00:49
it's my favorite packaging by far
00:53
um this size is just ridiculous i
00:56
haven't had this cigar since i had the
00:59
samples like since i
01:01
tried them a while back
01:02
um so this is the first time i'm going
01:04
to be smoking it with i want to i was
01:06
going to smoke it yesterday i'm like you
01:07
know what i'm going to i'm going to wait
01:08
for the podcast
01:11
and i got the makerspace lighter right
01:13
here too
01:15
that's why you didn't tell me
01:17
i like the lighter
01:19
oh i got you a lighter
01:23
listen this is why i wanted to be
01:25
outside
01:26
you know
01:27
you know i smoke inside but i wanted to
01:29
be outside i
01:31
truly wanted to
01:33
take advantage of this beautiful weather
01:36
right now bro it's like low 70s it's
01:39
insane
01:41
you know
01:42
yeah today today the morning was pretty
01:44
chilly here it's already gotten hot but
01:47
it was really nice really nice
01:50
yeah
01:52
and did you eat anything because i'm on
01:54
an empty stomach like i'm i'm in the
01:56
everything is gone
01:58
correctly everything has gone perfectly
02:00
for me to enjoy the cigar to the fullest
02:06
i had an early morning breakfast
02:09
that's neat
02:10
i had an early morning breakfast uh
02:13
just because i'm a lightweight don't
02:15
ever forget i'm a lightweight
02:20
and uh i i just need it i usually don't
02:22
have breakfast because i don't burn that
02:24
many calories in the morning anyway
02:28
well actually
02:29
your calorie counter okay
02:31
[Applause]
02:33
well no it's more about if i burn a lot
02:35
of calories in the morning i'm gonna
02:37
feel like sit in the afternoon if i
02:38
don't eat anything
02:44
i can't tell you how good the cigar is
02:46
so i used to
02:49
well i'm smoking a pretty good one too
02:50
but it's not the makerspace this one has
02:53
no name
02:57
and i'll tell you when we get started on
02:59
the actual episode
03:01
this is this is the actual episode
03:05
okay so episode seven we we have to
03:08
start every episode by saying the name
03:09
of it the episode seven what are you
03:12
smoking again
03:15
let's [ __ ] make your face
03:19
listen i i think we should
03:22
we should give it to the people as it is
03:25
we should just run it as soon as we say
03:27
it's recording boom it's on
03:30
no filter here
03:33
bam it's on that that's an old paintball
03:36
meme [ __ ] it doesn't make sense in this
03:38
space
03:39
but i i feel you i'm i'm on the same
03:42
page there actually
03:44
so it's it's funny that you mentioned
03:46
paintball
03:47
um
03:49
i posted
03:50
one of the preview videos on instagram
03:52
and one of my boys jeff gowdy i'm going
03:55
to send this to him
03:56
when it comes out
03:58
he's like am i crazy or that guy used to
04:00
run the paintball field in santiago and
04:01
i'm like
04:02
i cracked up he was he was referring to
04:05
you he got cracked up i was like i i
04:07
don't know about running it but i'm
04:08
pretty sure you're talking about the
04:09
same guy
04:13
oh yeah uh that was me all right
04:16
i was
04:19
i was really involved in the paintball
04:21
field uh
04:22
and i sort of slowed down
04:24
just because uh i'm a filthy casual at
04:26
paintball i'm i'm
04:28
i don't like competitive paintball it's
04:30
it's
04:31
it's not as fun as just shooting the
04:33
[ __ ] for fun you know
04:35
there's a lot of rage anger people get
04:38
take it too seriously i think and it's
04:40
not it's not that great uh for me so
04:43
some people love it and enjoy it
04:45
but yeah i used to be at the paintball
04:47
field every day all day
04:50
because i used to take classes at night
04:52
so i'd go in the afternoon to the
04:54
paintball field that's how i kept my
04:56
youtube channel going
04:59
nice but
05:00
how's that going that way you're still
05:02
doing some stuff with your youtube
05:03
channel huh
05:05
yeah yeah uh i'm thinking about making
05:08
more than just payback stuff man
05:12
plug myself in
05:13
yeah yeah
05:16
what do you mean
05:17
well my channel guys is blah blah blah
05:20
and then you oh yeah i give myself a
05:22
point yeah i'm actually thinking about
05:25
changing the name of the channel
05:27
so
05:28
ah you'll find me
05:30
you'll find me
05:32
because i'm a big deal
05:33
yeah exactly
05:35
exactly
05:37
the madman
05:38
if you look up madman paintball you'll
05:40
probably find it even if i change the
05:41
channel name just because of keywording
05:44
but
05:45
but yeah
05:46
i actually stopped making youtube videos
05:49
because my lifestyle changed once i
05:51
started working full-time in the cigar
05:53
industry
05:54
and i just didn't have the same time to
05:55
make youtube videos
05:57
and
05:58
you were also working on the inside so i
06:01
think this is a great episode and a
06:02
great opportunity to talk about what's
06:04
it like being on the inside
06:06
i think you just made the perfect
06:08
transition so props to you
06:14
that's what i am a great transitioner
06:17
it gets me out of trouble a lot that's
06:20
that's all you ever wanted to be when
06:22
you were growing up
06:23
a perfect transitioner
06:27
no
06:28
no uh it was actually something i have
06:31
to do as a defense mechanism because i'm
06:33
a very distracted guy at school it used
06:35
to be so it got me out of a lot of
06:38
trouble it really did
06:40
[Music]
06:42
nice you're having the makerspace
06:45
and i'm having a
06:47
nameless cigar so it's not really
06:49
worth talking about
06:51
what it is more about who made it for me
06:53
i went to visit
06:55
dongladio's factory it's not open yet he
06:58
used to be master blender at davidoff
06:59
and he rolled me this like right in
07:02
front of me and it was pretty cool uh
07:04
a great gift from dongela and enjoying
07:06
it live in the podcast we'll keep in
07:08
touch with him
07:10
but
07:12
what's it like on the inside that's what
07:13
we're talking about here
07:15
to me i actually came in with a very
07:18
open mind because i wasn't a cigar
07:20
consumer
07:21
or at least a
07:23
frequent cigar consumer when i stepped
07:26
inside i wanted to work in dominican
07:27
industry as i had stated in episode one
07:30
but i really came out
07:32
noticing and sort of buying into a lot
07:35
of the industry jargon about extra aged
07:39
and uh
07:40
and the blend complexity and all that
07:43
and i sort of went
07:45
realizing minute by minute that
07:48
well there's uh
07:50
it's a lot more simple than that
07:52
uh quality
07:54
the quality of cigars is has less to do
07:57
with the aging for example has less to
07:59
do
08:00
with uh
08:01
where the tobacco's from for example and
08:03
more to do with the effort behind every
08:05
step of the process so
08:07
if you
08:08
grow tobacco in colombia with a lot of
08:11
effort you're going to get a better
08:12
result than if you just lazily let it
08:14
grow in the best soil in the world which
08:17
would be arguably
08:19
the sebal valley or in nicaragua or in
08:22
cuba depends on who you ask they'll
08:24
they'll say those things but those
08:25
things don't matter nearly as much as
08:29
who and how
08:31
so who cares enough and how are they
08:33
doing it
08:34
and the same goes for the
08:36
post fact for the post field processes
08:39
like curing and fermentation
08:41
and in the factory too
08:43
so that's what matters and it's not
08:46
really something that's talked about
08:49
by the
08:50
manufacturers they just don't talk about
08:52
how much effort they put into it it's
08:54
more about the magical things behind the
08:56
aura and the tobacco i mean the
08:59
the location it was grown in the tobacco
09:02
uh sorry how long it was aged that sort
09:04
of stuff matters but not nearly as much
09:07
as how much effort and correct work goes
09:10
behind the final product
09:15
i think the
09:16
i think you you're right and away i
09:19
think you're
09:20
maybe lacking the the focus on why they
09:24
say that it's just because
09:27
they want to differentiate themselves in
09:29
a way and
09:30
the easiest way for them to
09:32
differentiate in a bit of immediate
09:34
circumstance is by
09:37
emphasizing that
09:39
you can have
09:41
the greatest idea the best blending
09:44
process in the world
09:46
best
09:47
[Music]
09:49
streamlined for for you know
09:52
intentionality behind the efforts but if
09:55
you don't have great product you have
09:57
nothing
09:58
i think that's the angle on why
10:01
you know you see manufacturers or brands
10:03
just focusing a lot on
10:06
you know
10:07
the the hard work the
10:10
you know the the
10:13
the sorry the the
10:15
quality of the product the
10:19
the processes instead of actually
10:22
emphasizing on
10:24
you know
10:25
what really needs to get done
10:27
particularly
10:28
per
10:30
country per you know per conglomerate
10:33
for factory for operation
10:36
so i i just think that's the angle i
10:39
think that's why maybe a little bit
10:41
there's just
10:43
you know there's a little bit of lacking
10:45
there on but at the same time it's like
10:48
you know
10:49
you don't want to
10:52
i think this is a very jealous industry
10:54
in a way you know like everybody shares
10:57
product or whatever but at the end of
10:59
the day
11:00
these are the small details that are
11:02
going to differentiate why you are
11:04
you know
11:06
the way you are successful in the long
11:08
term versus
11:09
you know short term or just making it or
11:12
getting it through or just
11:15
um selling enough product to stay in the
11:17
market for a little bit
11:19
i don't know i get that's my take on
11:21
that i think i think
11:23
you hit
11:24
like you that's a great point
11:26
um
11:27
but at the same time i guess
11:30
there may be a reason why they don't
11:33
emphasize on
11:35
you know
11:37
the hard work or the particularities
11:39
that you have to exhaust
11:41
to uh
11:42
you know to attain a
11:46
and maintain success for for long term
11:49
um but again i'll i'll emphasize what i
11:52
said earlier about
11:54
what these manufacturers always say i
11:55
mean if you have if you don't have a
11:57
good product you're screwed i mean like
11:59
if you don't have good tobacco
12:01
you could do you could work as hard as
12:03
you want you could exhaust all these
12:05
processes
12:06
you could do whatever you have to do
12:08
call the gods the tobacco gods but
12:10
you're never going to get
12:12
a consistently
12:14
superior product let's call it that if
12:17
you don't have great tobacco
12:19
well good tobacco is made it's not just
12:21
this magical thing that you mine
12:24
from the ether or whatever it's it's
12:26
it's something you put a lot of that
12:28
hard work and effort into
12:30
but it's more about the marketing jargon
12:32
that i'm talking about here uh rather
12:35
because the insiders when it comes to
12:37
actually making cigars they know what
12:38
makes a good cigar but that's not what
12:40
they talk about when it comes to
12:42
consumers
12:44
usually but
12:45
let's say someone like ostos from la
12:47
isla he doesn't care he'll tell you
12:49
what's up right
12:52
yeah
12:53
so
12:54
also this new school though i mean like
12:56
he's been around for a while
12:58
um for like i saw a family
13:00
you know working in the factory for
13:03
many years being part of trade shows and
13:07
just
13:10
you're not going to like that
13:13
i'm not hearing that your
13:15
your airpods actually have great noise
13:17
cancelling because i am not hearing a
13:18
thing
13:19
oh that was just an airplane flew by um
13:23
but yeah he he's got a new he it's a
13:25
newfound perspective i mean this is the
13:27
guy that
13:28
has exhausted these
13:30
um
13:31
these stages in and you know and growing
13:34
in a factory and then as a young guy in
13:37
a new era you know created his own stuff
13:40
so you know he'll probably give you give
13:43
it to you
13:44
as it is more than
13:45
you know all these guys that that have
13:48
uh
13:49
basically been building for the last
13:51
couple of
13:52
decades
13:54
maybe it's a newfound perspective so
13:57
you go ahead and build on that build on
13:58
that i i like where you're going with it
14:01
and i like where you're going with it i
14:03
think it is a uh
14:05
you and i
14:06
arguably a lot younger than
14:09
the mean of the industry right
14:11
so what's on our gentlemen gentlemen in
14:13
their 40s
14:15
usually
14:16
ostos is probably in his mid-thirties
14:18
right
14:20
yeah
14:20
not gonna i'm gonna try to disclose also
14:22
sage he's he's a little i don't know
14:24
what's sensitive at this age so yeah i'm
14:26
probably not gonna
14:28
well i don't know i'm only guessing
14:30
right
14:33
we're a bit younger than the mean and uh
14:36
i think it's fair to say that we see
14:37
things in a very different way because
14:40
we have had
14:41
access to a lot more information from
14:43
the very start and i'm not saying this
14:45
in a in a sort of presumptuous sort of
14:47
way but it's
14:48
it's sort of like innate in young people
14:51
to sniff [ __ ]
14:53
sometimes and i don't want to call it
14:54
[ __ ]
14:56
because it's the the marketing jargon is
14:58
about the mystical the aura the magical
15:02
and i get it
15:03
but at the same time
15:05
i think
15:06
we've developed
15:08
in this information age a little bit
15:10
more of a keen intuition in terms of
15:13
okay you're selling me something but
15:16
what's the real deal what's really going
15:18
on yeah yeah like
15:21
if you give it to me as it is as it
15:22
really is i'm probably
15:25
more likely to you know be loyal to you
15:28
or keep buying it
15:29
um
15:30
regardless if i'm questioning why you
15:32
know
15:33
right
15:35
yeah i think
15:36
i think that's ultimately it and uh this
15:39
is a 500 year old industry
15:41
pretty much so
15:45
let's let's go back so
15:47
tobacco was brought to europe by the
15:49
spaniards
15:50
in the early 16th century possibly late
15:54
15th century
15:56
but we're talking about a decade of uh
15:58
of the 15th
15:59
so that's not much
16:00
and after that it sort of evolved into
16:03
the cigar industry that is today
16:05
what made it sell back in the den in the
16:08
day well it's this magical leaf that the
16:10
that the natives of the new world
16:13
consume and smoke
16:14
yeah you can see how a lot of that
16:17
has made its way into today's market
16:20
uh but
16:23
we're also in a very scientific age and
16:26
the magical
16:27
the magical talk
16:29
isn't quite
16:31
what it used to be people a lot more
16:34
speculative about everything they hear
16:37
and they don't immediately trust
16:39
and everything that's sold to them
16:40
because
16:41
everywhere we look there's marketing
16:43
right you're driving street signs
16:45
marketing you turn on the radio
16:47
marketing you go to youtube every two
16:50
minutes add marketing so
16:53
to a degree we've we've kind of filtered
16:55
a lot of it
16:57
and we just want to hear it like it is
17:02
and maybe that's that's that's where i
17:03
was going
17:06
um
17:08
i i get it now i think i i like your
17:10
angle um
17:12
i think at the same time you you gotta
17:14
understand like the market has changed
17:16
so much i mean
17:18
just look at the cigars i mean it's
17:20
constantly evolving you go back five
17:22
years ago
17:25
big ring gauges that was that was the
17:27
deal yeah catalogs going crazy with the
17:30
60 by seven sixty by six sixty by five i
17:33
created a project
17:34
uh for a big company i'm not going to
17:36
say the name i will create a few created
17:39
a few with working with ho chi but one
17:41
of them was
17:42
wow i'm not gonna say the name but point
17:44
is that took cigar
17:46
was a hit for a moment it was
17:50
it was it owned the majority of of the
17:53
factory's production and it was insane
17:56
the amount of it was short filler
17:58
um
18:00
there was a line that a premium side of
18:03
it that was law filler but they were um
18:06
60 by five sixty by six six by seven
18:09
and you know you see numbers you talk
18:12
with people you talk manufacturers talk
18:13
to contract manufacturers
18:15
and you know they say like oh last year
18:19
finally luncero started to move there
18:21
was like a lincero crave
18:23
you couldn't move lincero's five years
18:24
ago you could try but you would probably
18:27
you know keep
18:29
70 of the production no matter what
18:31
number was 5 000 or 50 000 or 500 000
18:34
um and then you'll have a a wave of new
18:37
smokers that just smoke when zeros or
18:40
you know guys and and ig that are just
18:43
obsessed with lance sarah's i know
18:44
there's mr uncero um on ig he's a great
18:48
great uh member of the community um
18:51
we've interacted a couple times cool guy
18:53
um
18:54
and then you have people that are
18:55
focusing on
18:57
really producing solids and sarahs
18:58
because i it's we've mentioned this
19:00
before i don't know if it was in one of
19:02
the episodes but it lincera could be
19:05
the best cigar ever as it could be the
19:07
worst cigar um because it's so
19:09
complicated to make it's a very long
19:13
cigar and at the same time it's very
19:14
thin so those are the two most
19:16
complicated combinations to get one the
19:19
ideal ratio and two the best
19:21
construction
19:22
so
19:23
you know and then
19:24
you'll have
19:28
macinnuto be the number one selling
19:30
cigar
19:31
15 years ago
19:32
and now
19:34
you know you won't even have the sweet
19:37
baccarats that were up there
19:39
you know what i'm saying it's a
19:40
completely different market and then you
19:42
have people that bring stuff back like
19:44
saka with the
19:46
with the creme brulee
19:48
with the it's a phenomenal cigar but
19:50
it's sweet you know like there's a few
19:53
people that say there's there's a school
19:54
that says oh
19:56
this is this is crazy like
19:58
there's there's
19:59
two
20:00
adjacent
20:01
worlds but they should be divergent like
20:04
there shouldn't be sweet tipped cigars
20:07
in in the premium segment then there's
20:09
others like oh this guy's you know
20:11
bringing back a rat
20:13
to the market to the hype of the market
20:15
but bring it with like top-notch quality
20:18
which is like everything that saka does
20:20
it's just fantastic i love him or hating
20:22
him he's got a lot of haters but love
20:24
him or hate him saka's stuff is always
20:27
top-notch in terms of quality i i don't
20:29
love all of cigars i mean cinco promiso
20:32
is one of my favorite stars ever
20:34
but you can tell that there's quality to
20:37
everything that he does
20:43
yep
20:44
quality comes first
20:45
i agree
20:47
yeah so just to resume
20:49
the point i kind of drifted away a
20:51
little bit but market's changing so you
20:53
gotta obviously there's there's there's
20:55
a new wave
20:56
of how to market the product it's like
20:59
it's not just
21:01
the consumer but the intentionality
21:04
behind
21:05
smoking you know
21:07
so there's there's a big
21:11
this is a big no-no for conversation but
21:13
i'm gonna go i'm gonna go there because
21:14
it's just like i love doing this um
21:18
let's talk about those cigarette smokers
21:21
they're looking for a
21:23
healthy and i'm just gonna say a
21:25
healthier non-abrasive alternative
21:29
um you know to their lungs
21:32
and bring bring in the pandemic and
21:34
everybody worrying about covet effects
21:36
and you know and like long-term effects
21:38
and not just getting code but like
21:42
whoever was exposed to it and got
21:43
through with it i mean one of the things
21:45
that was really
21:48
brought on to the to the to limelight
21:50
was cardiovascular problems and like
21:52
breathing and like asthma and stuff like
21:54
that
21:55
you don't get that smoking cigars you
21:57
don't inhale the tobacco so a lot of
21:59
people that wanted to sacrifice
22:01
their their their cigarettes
22:03
um but they didn't want to leave the
22:05
tobacco they were switching to scars and
22:07
there's a new crowd there's a big wave
22:09
of new consumers that were used to be
22:11
cigarette smokers that are now so hard
22:13
smokers i mean i
22:15
can't really
22:17
objectively
22:19
bring in data on it but there's a lot of
22:21
poles out there
22:23
there's a lot of
22:25
just articles conversations just
22:28
the way that the cigar industry grew not
22:30
just i mean we're talking about a lot of
22:32
new consumers not just existing
22:33
consumers that are smoking more but
22:36
about a lot of new consumers and we're
22:37
talking about
22:39
this demographic from cigarette smokers
22:42
that are coming onto the scene but at
22:43
the same time we're having
22:45
you know
22:46
younger people getting in like
22:49
average
22:50
age of civil smokers in the 90s probably
22:52
50s and 60s uh early 2000s 40s and 50s
22:57
dude our demographic is like anywhere
23:00
from 20 to 50.
23:02
you know what i'm saying it's it's 21
23:04
actually 21 at 50 it's crazy
23:08
you're consumers
23:10
i love it people are are understanding i
23:13
mean we're a vivid example of it you
23:15
know i'm saying like
23:17
i thought we were young in the in the
23:19
scene and then i started linking up with
23:20
my boy kenneth
23:22
um from fanatics dude kevin's like 22.
23:25
it's crazy he's running the game right
23:27
now it's unbelievable it's so
23:30
amazing how you know how a lot of young
23:33
guys are
23:35
you know substantially
23:37
representing the industry
23:39
and impacting it and changing it so
23:43
that's a big part of it demographics new
23:45
market new people
23:47
new consumers
23:51
speaking of the new market it sort of
23:54
touches on
23:55
on a point that the industry as a whole
23:58
is really dependent on which is let's
24:01
say the darker side of the cigar
24:03
industry which is machine made cigars
24:05
a lot of cigar companies
24:08
deeply depend on their income from
24:11
machine made cigars
24:13
it allows them to gain capital and
24:16
invest into premium cigars which is what
24:18
they like but they can't do it without
24:20
the cash flow that machine made cigars
24:22
gives them and there's a good reason for
24:24
that so let's say you have a 20 acre
24:27
field
24:28
of tobacco and that yields you
24:30
one harvest for premium tobacco that
24:32
goes into cigars
24:34
well guess what when you harvest those
24:36
plants they grow leaves again and you
24:38
don't throw those leaves away you
24:40
harvest again and again about two or
24:42
three more times and those go into
24:43
machine made cigars so you can pair
24:46
one harvest versus three
24:48
in one season from premium to machine
24:51
made cigars
24:53
take that scale
24:55
and multiply that considering that there
24:57
are some farms that are just for machine
24:59
made tobacco or for machine made cigar
25:02
tobacco
25:03
and
25:04
that
25:05
that scale
25:08
uh
25:09
like
25:10
that's a massive scale industry and a
25:13
lot of people
25:14
are getting into cigars through machine
25:16
made cigars flavored cigars too they're
25:18
huge
25:19
and that dark side of the industry
25:22
is what i like to call it because
25:24
let's be honest
25:26
it's not as exciting as the premium side
25:28
but
25:29
it it's a reality too that maybe this
25:31
industry couldn't be
25:33
so
25:35
let's say
25:37
rich i hope you're older boss never
25:38
listens to this
25:40
oh
25:41
he knows what i think
25:43
i think those one i think
25:46
uh
25:47
i think that if it weren't because of
25:52
of that of that large machine made cigar
25:55
industry we have even more people
25:57
getting into premium cigars
26:00
but at the same time
26:03
that expansion is allowing the premium
26:05
cigar industry
26:07
yeah yeah
26:09
so you gotta you gotta you can't throw
26:11
out the baby with the bathwater
26:13
it's a it's uh there's two sides to
26:15
every coin
26:16
and
26:17
while machine made cigars
26:21
yeah when you throw out the bath
26:22
bathwater keep the baby right
26:25
you gotta give the devil a do
26:27
so
26:29
you know it's one of those things that
26:31
you realize when you're once you're on
26:33
the inside that it's very abundantly
26:35
clear that without the machine made
26:37
cigars that project you dreamt up
26:40
is never going to happen
26:42
that happened to me once
26:45
when i was pushing for something to be
26:46
done
26:47
it couldn't be done
26:49
unless certain capital was allocated and
26:51
that projection took six months and most
26:54
of the funds came from machine mates
26:56
which is crazy
26:56
[Music]
26:58
but it is what it is
27:01
so
27:02
it is what it is
27:03
yeah you scoff at it but you you got to
27:06
live with it at the same time but then
27:08
again machine made cigars are
27:11
the reason that there are so many
27:13
regulations on premium cigars too
27:17
there's always one we
27:19
we got to make a proper distinction here
27:21
huh very important
27:24
there is
27:25
homogenized and there's non-homogenized
27:28
machine made cigars because there's
27:30
machine made cigars that are
27:32
made of purely
27:35
premium grade tobacco nothing else so
27:37
it's literally the same as a cigar as a
27:40
handmade long filler cigar but it's
27:43
short filler and it's made by a machine
27:47
that's the only technical
27:50
difference now
27:51
homogenized tobacco homogenized um
27:56
machine made cigars
27:58
um
28:00
i'm not going to go into detail but uh
28:02
it's uh
28:03
but uh it's uh
28:05
different it's a different uh different
28:08
product
28:10
the fact that this has to happen says
28:13
everything
28:15
so
28:16
uh yeah very it's it's a very important
28:18
part of the industry let's just leave it
28:19
at that and without it there's there's
28:22
so much that can be done but at the same
28:24
time there's some compromises that have
28:26
to be made
28:28
so yeah
28:29
i think that pretty much uh
28:31
that covers it for
28:35
i i don't think we we touched so much on
28:37
you know we don't we didn't go so deep
28:39
on
28:41
the transition behind
28:54
i know what you mean but i think the
28:56
reason that happened is because
28:58
where do the profits come from that's
29:00
what matters and that's why we
29:01
transitioned we sort of went on an
29:03
offshoot of the industry but because the
29:05
industry cares a lot about that offshoot
29:09
yeah
29:10
that's a good point nothing
29:14
dude by the way uh i'm shooting with
29:16
your camera and
29:17
um
29:18
i'm outside i wanted to shoot with
29:20
natural light
29:22
as i told you earlier
29:24
i wanted to get the full experience of
29:26
getting my uh chemex um you know drip
29:29
coffee
29:30
maker space which is i honestly i hate
29:34
hyping cigars it's so
29:36
good it's ridiculous
29:38
uh weather's in like
29:40
it's gonna be like 72 degrees right now
29:42
it's got to be like 71.72 it's so
29:45
amazing
29:47
um
29:48
you know i said you know let's bring
29:49
this puppy outside
29:51
and uh
29:53
now that i'm seeing the uh
29:56
the uh the screen here with natural
29:58
light just beautiful beautiful i think
30:00
you're gonna enjoy it man but i'm gonna
30:02
keep it for like another week week and a
30:04
half and you'll see it in like two weeks
30:07
oh i need to get one i need to get one
30:10
give me a little baggie of maker spaces
30:12
because i don't have one yet guys
30:14
yeah no you're uh yours is
30:17
um on the way
30:19
today
30:21
it's on the way today but i was talking
30:23
about your camera mind your screen
30:25
audience
30:25
[Music]
30:27
well
30:28
the camera probably is it
30:31
i want to see that video that's all i'm
30:32
gonna say
30:34
so um
30:36
episode seven
30:39
great morning great weather great topic
30:43
i think uh fairly contentious it was a
30:46
good conversation
30:49
had the uh maker space
30:52
with uh with the band for the first time
30:53
and it's unbelievable it's ready to go
30:56
i'm excited for everybody to start
30:57
receiving it
30:59
so uh i got a lot going on we got some
31:02
more conversations to have throughout
31:04
the day
31:05
um i got a new idea that i think you
31:07
were gonna go crazy about
31:10
so we're gonna have a conversation
31:12
probably after lunch about it
31:14
um
31:15
but i'm gonna head out man i'm gonna dip
31:16
thank you everybody for watching any
31:18
last words mac
31:20
yes bye
31:22
come back next week for the next episode
31:24
and i hope you enjoyed this one
31:26
and let us know what you think about the
31:27
makerspace before you get it
31:30
and next week if you hopefully have
31:32
yours whenever you do let us know how
31:34
you like it
31:35
[Music]
31:38
hey guys it's alex and if you enjoyed
31:40
this episode or any other one from the
31:42
podcast check out our website
31:44
smycigarpac.com and cigarette.com where
31:47
we provide the most dynamic cigar
31:49
subscription service in the market by
31:51
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31:53
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31:55
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31:57
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32:00
culture subscribe to this channel share
32:02
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32:04
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32:05
contact us through our websites check it
32:08
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32:10
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32:12
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32:15
an ecosystem
32:17
see you soon